The history of this LEGO company begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to start up a business trading his wood toys door to door in the town of Billund, Denmark. He known as his new business “Lego” – a combination of two Danish words, “leg godt, ” which suggested “play very well. ”
In 1958, you can actually founder, Godtfred Kristiansen, branded a system meant for coupling the plastic stones that would afterwards become called SEGLAR “Automatic Joining Bricks. inch The invention allowed LEGO to make more diverse and complicated toys.
Following that, LEGO expanded it is offerings and began to compliment both children. It unveiled a line of “Minifigures” in the mid-1970s that contained human statistics with posable arms, and in addition marketed rings sets with respect to young girls.
An alternative expansion in 1979 saw the introduction of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, between other popular themes. It happened in 1999, the LEGO Group entered the Star Battles market, click here to investigate launching packages featuring the X-wing fighter and NECKTIE Fighter.
Mainly because the company grew, it had to increase its ability to launch new products quickly and successfully. To this end, it hired management agent Jorgen Vig Knudstorp.
This individual helped the organization cut down on inventory and reduce production time. This individual encouraged the corporation to build relations with major toy firms, including Concentrate on, Wal-Mart and Toys ‘R’ Us.
He also created LEGO Recommendations, an online community where enthusiasts could upload plans for new Seglar sets that they wanted to check out produced. This allowed LEGO to test the appeal of new recommendations and gain feedback ahead of committing to them.